Core Concepts

Publishing Posts

Using Paragraph, you can publish content to a blog/newsletter.

The Basics

Create new posts in your dashboard. Click New post and begin typing.


Within your dashboard, you can add a title, categories, or body text.

Your title is exactly how it sounds - a post title.

Categories are used to keep your content organized in your dashboard, as well as in your public-facing blog. For example, your readers can click on a post category and browse all posts filed under that category.

Your body text is where your actual post content goes. Press / and insert callouts, images, and more.

Any text you type here is saved automatically -- no need to perform a manual save.

You can also modify your post settings by clicking the gear at the top right. Choose a cover image, modify the post slug, and add a friendly post preview.

When you're ready to publish, just hit 'publish'. You'll now have the option to specify a few final things before your post is live - you can publish in a community, send a newsletter, or store on Arweave.


Communities are a way to sub-divide your newsletter. You can create a community for weekly updates; a community for DAO news; and a community for your friends & family. When you publish a newsletter, you can choose exactly which communities should receive it.

When users subscribe to your newsletter, by default they'll be subscribed to all communities, but they can self-select the communities they'd like to be a part of.

You can even token-gate individual communities!


Paragraph is heavily optimized for SEO, which will help your publication get discovered on search engines.

  • We render everything statically. This means ultra-fast page loading, and no need to pull in information via APIs on page load.
  • All uploaded images are properly resized and optimized using next/image. On page load before the image is rendered, they're blurred, preventing layout shift.
  • Unlike other newsletter platforms, we host all content on the top-level domain (rather than a subdomain. This means Paragraph's SEO ranking gets shared with your newsletters.
  • We auto-generate meta tags and social text, but you can specify your own in every post to further customize.
  • We auto-generate a descriptive post slug (URL structure is important for SEO ranking). You can optionally specify your own.
  • We link all posts in our sitemap, exposing them to web crawlers.
  • We've optimized cumulative layout shift (CLS), largest contentful paint (LCP), and other core web vitals, all of which are important to crawlers.
Migrating to Paragraph