Core Concepts

Publishing Posts

Using Paragraph, you can publish content to a blog/newsletter.

The Basics

Create new posts in your dashboard. Click New post and begin typing.


Within your dashboard, you can add a title, categories, or body text.

Your title is exactly how it sounds - a post title.

Categories are used to keep your content organized in your dashboard, as well as in your public-facing blog. For example, your readers can click on a post category and browse all posts filed under that category.

Your body text is where your actual post content goes. Press / and insert callouts, images, and more.

Any text you type here is saved automatically -- no need to perform a manual save.

You can switch between WYSIWYG and raw markdown editing by using the toggle at the bottom.

You can also modify your post settings by clicking the gear at the top right. Choose a cover image, modify the post slug, and add a friendly post preview.

When you're ready to publish, just hit 'publish'. You'll now have the option to specify a few final things before your post is live - you can publish in a community, send a newsletter, or store on Arweave.


Communities are a way to sub-divide your newsletter. You can create a community for weekly updates; a community for DAO news; and a community for your friends & family. When you publish a newsletter, you can choose exactly which communities should receive it.

When users subscribe to your newsletter, by default they'll be subscribed to all communities, but they can self-select the communities they'd like to be a part of.

You can even token-gate individual communities!


Paragraph is heavily optimized for SEO, which will help your publication get discovered on search engines.

  • We render everything statically. This means ultra-fast page loading, and no need to pull in information via APIs on page load.
  • All uploaded images are properly resized and optimized using next/image. On page load before the image is rendered, they're blurred, preventing layout shift.
  • Unlike other newsletter platforms, we host all content on the top-level domain (rather than a subdomain. This means Paragraph's SEO ranking gets shared with your newsletters.
  • We auto-generate meta tags and social text, but you can specify your own in every post to further customize.
  • We auto-generate a descriptive post slug (URL structure is important for SEO ranking). You can optionally specify your own.
  • We link all posts in our sitemap, exposing them to web crawlers.
  • We've optimized cumulative layout shift (CLS), largest contentful paint (LCP), and other core web vitals, all of which are important to crawlers.